Nov 12, 2024

Art Market 2050

Great tech panel : Rodrigo Esmela Chief Commercial Officer Arcual and Sal Usmani CTO White Cube.

Art Market 2050

At the Art Market 2050 Conference during the Frieze Art Fair it was a great pleasure to chair the Tech session with Rodrigo Esmela Chief Commercial Officer Arcual and Sal Usmani CTO White Cube. We had a fascinating discussion about monetising data to reduce costs and expand growth in the Art Market. Digitisation is coming to the arts with such leaders bringing expertise from other industries, as Sal Usmani explained how to "Create a single version of the truth with technology" and Rodrigo Esmela his vision for streamlining sales using blockchain.

It is with huge thanks to Louise Hamlin at ArtMarketMinds.com that this conference, which Artclear Ltd was proud to start in 2022 with the generous support and sponsorship of AXA XL, has developed into such an important gathering on the Friday of Frieze to explore how technology is transforming the art world.